Final payments have been made and season summaries sent to all growers who exported with Just Avocados in the 2017-18 season. Meetings took place in Katikati, Whangarei and Houhora to share the highlights and results of the year – which by all accounts was a record year with fantastic outcomes. We are proud to say – WE HAVE DELIVERED!
Record returns were presented to Just Avocados suppliers, showing a 46% increase over results for the previous season.
Our fresh strategy, flexible model, and time related incentive were all drivers for the positive results.
“Returns were strong across the board; however, our time premium payment, which kicked in from week 50, delivered particularly strong returns upwards of $40 per tray, for those who took advantage of the incentive,” says Jarrod Redwood, GM Operations and Grower Services .
Jarrod says suppliers have benefitted from the unique Just Avocados model which caters for a range of growers with a range of needs.
“Our model delivers a range of returns based on what decisions growers make about when they want to pick and this is influenced by a variety of drivers including orchard health and revenue. We enjoying working with them to deliver the outcome that will maximise their returns and suit their personal and business goals.”
A change in marketing strategy for 2017-18 meant a focus on specific markets and sales channels that targeted premium customers. Jacob Darling GM Sales and Marketing for Darling Group, who represents Just Avocados’ fruit in export markets, says that this strategy was a significant change from historic pre-programmed sales.
“We targeted Asia early in the New Zealand season and held back the majority of crop for a high paying post-Christmas Australian market.
Jacob says Just Avocados set goals for increasing business, volumes, and values into Asia and increasing their market share in Australian retail.