FROM THE TREE TO THE
ABOUT US
Just Avocados is a family-run business established in 2010 by Andrew and Jo Darling. We are an avocado-centric operation involved in all aspects of the industry from growing to packing, to exporting, and industry governance and development. Our commitment to our growers and to ourselves is to drive continuous development of a profitable and sustainable New Zealand avocado business – for the long term.
Just Avocados is the only New Zealand avocado supply group who puts your orchard productivity at the centre of the operation. We focus on total crop profitability and take the time to understand our growers’ individual goals.
Nathan, Jo, Andrew and Jacob Darling
WE’RE A TEAM OF AVOCADO ENTHUSIASTS.
The Just Avocados team are truly passionate about the avocado industry. We dedicate every day to excelling in this business with our avocado growers – and we enjoy it!
Our capability and technical knowhow is unmatched and it shows in our healthy orchards and our growing community of loyal growers who see the results of our programmes.
Just Avocados is part of a family of businesses that gives us grass roots expertise, on the ground representation in our largest export market, as well as domestically, and year-round brand exposure with customers and consumers in Asia.
WANT TO CHAT TO A GROWER?
Members of the Just Avocados Grower advisory Group are available to contact if you are new to the industry and need some independent advice on getting started or if you are an existing grower with Just Avocados and would like to get another grower’s perspective on an issue.
Just Avocados has brought together a group of enthusiastic growers from across the growing regions to provide independent guidance to our team on all matters relating to grower interaction and wider industry matters. This group meets with key members of the Just Avocados team on a bi monthly frequency to provide grower advocacy and input into validating Just Avocados’ initiatives.
The objectives of the group are to assist growers in creating sustainable orchards that provide long term profitability and provide an alternate point of contact for clients to discuss, grower-to-grower, their key issues.
Members of this group are also available to chat to if you are new to the industry and need some advice on getting started. The Just Avocados Grower Advisory Group advocates for growers on company and industry matters specifically in the following areas:
- Communication – Increase communication from growers to the Advisory Board and from Just Avocados to the grower.
- Company operating policy – Annual supply contract and annual marketing plan.
- Supply – Season dynamics.
- Return accountability – Forecast OGR to actual.
- Grower reporting – Provide input on what, as growers, we need to be able to achieve long term sustainability.
- Technical – Assist the company with the provision of technical information transfer.
The Just Avocados Grower Advisory Group is made of up growers who have been approached to be involved, are willing to contribute their time, and are passionate about the advancement of the avocado industry for growers.
New members will be sought when current members are unable to continue with this commitment of time or are no longer involved in a relevant part of the industry.
WE SUPPORT HIGH
PERFORMANCE
LUUKA JONES
Just Avocados has supported New Zealand’s top female kayaker, Luuka Jones, since 2015.
The Rio Olympics Silver Medalist has enjoyed working with Just Avocados, who have provided her with a stylish vehicle to get her to training, cash to help with her expenses, and a supply of avocados to compliment her healthy diet.
“She epitomises health and vitality and believes in good nutrition, she’s also a committed fan of avocados,” says Darling Group Managing Director, Andrew Darling.