“By Jacob Darling, Darling Group”
Season update
Darling Group Marketing has exported approximately 85% of our total volume across all classes, and we’re now on the homeward stretch leading into Christmas. We are in a strong position for this time in the season and are well ahead of the industry average.
The North America programme has wrapped up, and our focus is on Korea, China, Hong Kong for the next 1-2 weeks and Australia and Thailand will see us through to the end of the season.
To date more than 90% of our crop has been shipped outside Australia, aligning with our diversification strategy.
Channel development continues in China, supported by an NZTE International Growth Fund grant, where retail partnerships driving growth. Strides have been made this season with the appointment of a market manager in Shanghai.
This year marks our first-year shipping to the USA; we are supported by two team members on the ground in this market.
Packouts and fruit size have improved compared to last season, with medium to large fruit commanding better returns.
Class 2 & 3 performance
Darling Group Marketing has shipped the majority of the industry volume of Class 2 and 3 that has gone to export. We have found homes for this fruit across our export markets and are pleased that this fruit is being used in a variety of ways in food service.
Looking ahead
Darling Group Marketing remains committed to executing the strategy growers have asked for — creating market opportunities that drive added value.
With representation in Australia, China, and the USA, we’re leveraging global insights to keep New Zealand avocados competitive.
