JUST AVOCADOS MARKET UPDATE 30.11.18

Just Avocados has exported 61% total volume to date, with Asian market percentages still supporting Just Avocados being market leaders for the industry.

To date, Just Avocados represent 30% of the total volume gone into Asia vs. the industry average of 20%. In Australia, Just Avocados represent 45% vs. the industry average of 55%. These numbers highlight our strategy.

Just Avocados is 91% through our flow plan of Asian volume to date, and 54% through our Australian flow plan volume.

Thank you to the grower services team and our growers for supporting our strategy of holding fruit late for our post-Christmas retail programmes.

Great returns have come out of the Asian markets as a whole, specifically from Thailand, Korea and China all contributing significantly to the pool.

We’ve had a pleasing start to our long-term market development program in China. There have been small volumes into the Chinese market this season, but we have presented a premium product at a premium price, catering to a niche piece of the market.

The 2018/19 season will see JAL place 75% of our Australian volume into direct retail, a 50% increase dating back to 2014/15. An exciting time for Just Avocados, specifically taking into consideration this is direct retail for Just Avocados growers.

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